WORDS THAT WORK
In an increasingly competitive international market, the foundation of good content is always a simple, engaging message. Marketing Translation works because it’s the story and the emotions in the language that ultimately engages and entices your guests, turning their passing interest into a committed booking.
The hotel industry is extremely competitive, and online shoppers have a very short attention span and even less loyalty. So, when your prospective guests land on your website, you need to make a great first impression.
You need to be able to connect instantly with them, encouraging them to look further, and persuading them to book with you rather than your competition.
Enticing international guests isn’t just about listing all the features and services you offer, but rather creating an emotive experience.
Your website needs to blend evocative descriptions with beautiful photography to sell your unique location. And, whilst beautiful images will attract attention, it’s the emotions in the language and the story that ultimately engages and entices your guests to connect with your brand, turning their passing interest into a committed booking.
How a brand communicates and connects online is a reflection of the company itself. Text directly translated from Danish is often distracting and actually has the opposite effect on your marketing.
Careless content impacts the bottom line because international guests and conference bookers are less inclined to trust a location that does not seem to care about the details.
Our Marketing Translation service gives you the power to deliver the written word as if a native speaker, creating powerful content that promotes your brand and truly engages your potential customers in your message without distraction, providing you with an advantage in the international market.
Marketing Translation is often underestimated in its complexity. Composing marketing text in English involves writing appealing and persuasive content that has an impact on your target audience. Unlike general translation, Marketing Translators need to be creative writers with a good understanding of your business, values and market. We provide professional Marketing Translation services, specifically for the Conference & Hospitality, sector, to create powerful content that promotes your brand and truly engages your customers.