The hotel industry is extremely competitive, and online shoppers have a very short attention span and even less loyalty. So, when your prospective guests land on your website, you need to make a great first impression.
You need to be able to connect instantly with them, encouraging them to look further, and persuading them to book with you rather than your competition.
Enticing international guests isn’t just about listing all the features and services you offer, but rather creating an emotive experience.
Your website needs to blend evocative descriptions with beautiful photography to sell your unique location. And, whilst beautiful images will attract attention, it’s the emotions in the language and the story that ultimately engages and entices your guests to connect with your brand, turning their passing interest into a committed booking.