ATTRACT international guests
In an increasingly competitive international market, the foundation of good content is always a simple, engaging message. Marketing Translation works because it’s the story and the emotions in the language that ultimately engages and entices your guests, turning their passing interest into a committed booking.
The hotel industry is extremely competitive, and online shoppers have a very short attention span and even less loyalty. So, when your prospective guests land on your website, you need to make a great first impression.
You need to be able to connect instantly with them, encouraging them to look further, and persuading them to book with you rather than your competition...
In a shrinking world with affordable conference opportunities in cultural hubs around the world, conference locations need to be a driving force to continually attract suitable speakers and delegates in a competitive environment.
Conference organisers see the big picture but they pay attention to the details as well and the text on your website will be decisive in showing how trustworthy you are......
How a brand communicates and connects online is a reflection of the company itself. Text directly translated from Danish is often distracting and actually has the opposite effect on your marketing.
Careless content impacts the bottom line because international guests and conference bookers are less inclined to trust a location that does not seem to care about the details.